Finally...

...an answer to that endlessly annoying question "where do you find the time?"
I've been asked this question many, many times in my life. I've heard it phrased as a statement rather than a question even more often, viz.: "You have too much time on your hands".
Nope. Twenty-four hours a day, same as you.

Absolutely phenomenal article here.

How long did it take to create Wikipedia in its present form? About a hundred million hours, give or take.

Americans spend a hundred million hours every weekend watching commercials on television.

Think about that for a minute. Really think about it. Even a tiny redirection of cognitive resources would have staggering effects.
The article above suggests that media is, at long last, beginning to twig to the fact that people are no longer quite so happy at sitting in their couch's ass-divots, being spoon-fed. We want to produce our own media; we want to share the media we've produced. Reading between the lines...as a society, we're slowly but surely growing out of television.

Can I get a HALLELUJAH!, brethren and sistren?